Career / 22 April 2026
A new creative home: 528Hz
The label’s April visual rollout introduces the setting for JAY B’s next solo chapter.
Sports Kyunghyang reported that 528Hz revealed brand objects and JAY B portraits on April 20 and 21, following the announcement of their partnership. The visual direction brought music-making and everyday objects into a laboratory-like setting.
This is the starting point for the year’s selection: the creative context that precedes TR.EE, the tour and the autumn releases. The linked report documents the rollout; Numéro’s later interview offers JAY B’s own perspective on collaboration and artistic direction.